NRG Home Filter Solutions sells three stage home filtration systems in a market dominated by long established national brands with multi million dollar ad budgets and mainstream TV exposure. Going head to head on spend was never going to work. On top of that, filtration is a thin margin product bought in volume, and because NRG buys equipment at lower volume than the big players, their unit costs sit higher. Every dollar of ad spend had to be accounted for, and they needed a position in the market that was genuinely their own rather than a cheaper version of someone else's.
The Challenge
What We Did
- Built a new website with dedicated landing pages built around their specific points of difference, not a generic filtration pitch
- Launched Google Ads targeting high intent search, focused on the niche segment where they could compete on merit rather than budget
- Retargeted non converting traffic on Meta with owner filmed install footage, customer testimonials, and educational content on why home filtration matters
- Set up ViridiHub CRM to message every new lead instantly, with an AI chatbot answering common questions on the systems and handling early objections
- Routed qualified, warmed up leads straight into booked calls with the owner, so he only ever spoke to people already interested and informed
- Ran the whole thing on a controlled $200/day budget, with ongoing optimisation to protect margin on a thin margin product
Result / Work
The Work Behind The Results
The Results
Results That Speak For Themselves
$75k/month
in additional revenue from systems sold
$25
average cost per lead
10 hrs/week
of owner admin time given back
Client Testimonial
What Gary Says
“From start to finish, Connor’s expertise in what he did for my company has been five stars. The leads come in warm and ready to talk, which means I’m spending my time on the phone with genuinely interested customers instead of chasing people who were never going to buy. It has taken a huge amount off my plate. I’d highly recommend Viridi Marketing for all your business solutions.”
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