When Greg came to us, Outdoor Shades WA barely existed as a business. He was still working part time for his old employer in the outdoor blinds trade, fitting his own jobs around weekends when he could get them, and often he couldn't. There wasn't enough work to justify going full time, and without going full time there wasn't the capacity to chase more work. He needed enquiries coming in consistently before he could commit to it properly, and he needed it done on a budget that a part time business could actually carry.
The Challenge
What We Did
- Started with a single budget conscious landing page rather than a full site, keeping his upfront cost low while we proved the channel
- Launched Google Ads at just $50 a day, tightly controlled from day one
- Built a strict keyword list and an equally strict negative keyword list, so every dollar went to genuine outdoor blinds and shades intent
- Focused hard on quality score to keep click costs down while his budget was small
- Once he had enough work to go full time, built him a proper website to replace the landing page
- Rebuilt the campaigns around the new site and scaled spend to $300 a day as the pipeline supported it
- Positioned the ads around trust and credibility, letting him charge a premium rather than competing on price
Result / Work
The Work Behind The Results
The Results
Results That Speak For Themselves
16.5X
return on ad spend
$100k
in monthly revenue from Google Ads
2
full time staff hired, with Greg off the tools
Greg went from part time weekend work to running a full time business with staff in eighteen months, scaling ad spend from $50 a day to $300 a day as the work came in.
Client Testimonial
What Greg Says
“I was still working for someone else and picking up the odd job on weekends. Connor started me on a small budget so I wasn’t risking money I didn’t have, and once the work started coming in we built it up from there. Within about a year and a half I’d gone full time, put two blokes on and come off the tools myself. The leads are the right sort of jobs too, not tyre kickers. I wouldn’t have got here on my own.”
Ready To Grow Your Business With Viridi?
There is no risk in getting started. No lock ins. A 30-day money back guarantee on our management fees. Ad spend remains separate.
Most businesses that start with Viridi see stronger enquiries, higher quality leads, and steady growth within their first 30 days.